One command center · solo host to multi-PMC portfolio
Every module in your portfolio, on one screen
Walk through what’s actually inside STR Squad — the cross-portfolio command center, guest messaging, pricing and calendar, finance, benchmarking, alliance intelligence, reviews, upsells, fraud and protection, marketing, and escalations. AI agents that don’t just report — they do the work, on top of the stack you already run.
Command Center
Every property and every management company in one view.
Revenue, occupancy, RevPAR, open alerts, and agent actions roll up across the whole portfolio — then drill into any single company or property. One picture of the operation, whether that’s four cabins or a multi-PMC holdco on a dozen different systems.
What it takes off your plate
Logging into each property manager’s account one at a time and stitching the numbers together by hand.
Representative Command Center view.
Guest Messaging
Every guest thread in one inbox, with a reply drafted in your voice.
Messages from every channel land in one inbox next to the booking they belong to. The agent drafts a reply from the property’s own knowledge base and house rules, so a 1pm-checkout request has an answer waiting before you’ve finished your coffee. A person approves every reply before a guest sees it.
AI, used as a multiplier: STR Squad drafts replies in your voice, and nothing goes to a guest until a person approves it. Letting the routine messages you mark as trusted send on their own is on the roadmap.
What it takes off your plate
Answering the same question in the Airbnb, Vrbo, and Booking.com inboxes, and the saved-replies doc you copy-paste from.
Representative Guest Messaging view.
Pricing
Your PriceLabs and Beyond rates, in context — no rip-and-replace.
Nightly rates from the revenue tools you already run sit on the same screen as your calendar and occupancy. When a rate looks out of step with the dates around it, you see it in context across every property, then make the change in the pricing tool you already run.
What it takes off your plate
Checking each rate against the calendar around it in a separate tab, one property at a time.
Representative Pricing view.
Upsell Engine
Earn more per stay — early check-in, supplies, experiences.
Offer early check-in, late checkout, a stocked-fridge add-on, or a local experience at the moment a guest is most likely to say yes. Each accepted upsell lifts revenue on a booking you already won — no new acquisition cost.
What it takes off your plate
Leaving money on the table because there was never a clean way to offer the extras.
Representative Upsell Engine view.
Calendar Sync
Every channel’s bookings on one calendar, so double-books surface early.
Airbnb, Vrbo, and Booking.com reservations land on a single calendar through each listing’s iCal link, or a Channex connection we set up with you. Tonight’s check-ins, tomorrow’s turnovers, and next month’s gaps read off one screen — so a double-booking can’t hide in a feed you forgot to refresh.
What it takes off your plate
Flipping between 2–3 channel calendars and the iCal feeds you manually re-sync and pray are current.
Representative Calendar Sync view.
Cleaning
Turnover tasks that build themselves from the calendar.
A booking lands, the turnover task creates itself. A cancellation hits, the tasks rebalance. Cleaners see the updated list on their phone — no re-pasting, no “did you get my text?” The schedule follows the calendar instead of living in a doc you maintain by hand.
What it takes off your plate
The cleaner Google Sheet you email back and forth and re-paste every time a booking changes.
Representative Cleaning view.
Maintenance
Repairs tracked against the property they belong to.
Log a broken dishwasher or a flagged smoke detector against the right unit and it lives on the same command center as bookings and turnovers. Open issues surface before the next check-in instead of resurfacing as a one-star review.
What it takes off your plate
The notes app, the texts to your handyman, and the “I’ll remember that” that you didn’t.
Representative Maintenance view.
Marketing & Listings
Listing copy variants, drafted for you — not guessed.
The agent reads each listing and drafts copy variants for you to review. Stronger listings, without the freelance copywriter and the weekend rewrite; a score for the photo and search-ranking gaps is on the roadmap. The same module runs your intelligence feed — industry and regulatory news filtered down to the items that carry an action, so a permit or tax-rule change in your market reaches you before it costs you a booking.
What it takes off your plate
The half-finished listing rewrite that’s been on your to-do list for a year — and the industry newsletter you never open.
Representative Marketing & Listings view.
Competitive Benchmark
Where you stand against your comp set — on the roadmap.
Comp-set benchmarking is on the roadmap: RevPAR, occupancy, and rate positioning against the listings you compete with in each market, not a national average, with the rate move that would close a gap. Today the module shows sample figures, not your market’s.
What it takes off your plate
Guessing whether your market is soft or your listing is.
Representative Competitive Benchmark view.
Review Management
Reviews across every channel, in one place to read and answer.
Reviews from every platform collect on one screen so you can spot a pattern — the recurring parking complaint, the praise for the coffee setup — and the agent drafts a response before it costs you the next booking.
What it takes off your plate
Hopping between each channel’s review tab to find out what guests are actually saying.
Representative Review Management view.
Fraud & Risk
Score a booking before you accept it — with the reasoning.
Check a booking before you accept it. Enter the guest and booking details, and STR Squad scores the risk with clear rules (very short notice, an unusually large amount, missing guest details) and explains the score in a sentence. You decide to accept or decline, and the decision is kept with your reason. Nothing is ever blocked or canceled automatically.
What it takes off your plate
Gut-feel guest screening and the chargeback you only noticed on the statement.
Representative Fraud & Risk view.
Protection Dome
Chargeback responses, review checks, and damage claims — in one place.
When a guest disputes a charge, enter the booking’s details and STR Squad drafts your chargeback evidence and response. Paste in a review that looks wrong and it checks it for common signs of a fake. When a guest damages the home, build the claim in one place: items, costs and photos, kept private. You start each one; nothing runs in the background yet.
What it takes off your plate
Eating the loss because nobody had time to fight the chargeback or flag the fake review.
Representative Protection Dome view.
Finance
Revenue, payouts, and owner statements — read straight off bookings.
Revenue, payouts, processing leakage, and per-property performance roll up from the same reservations driving your calendar, so the numbers match what actually happened. Owner statements generate themselves instead of being stitched together from each channel’s export.
What it takes off your plate
The monthly statement spreadsheets you rebuild by hand from each channel’s payout report.
Representative Finance view.
Escalations & Alerts
Included on every plan — the layer that decides what actually needs you.
Every module feeds one incident queue: a calendar conflict, a housekeeping no-show, a risk flag on tonight’s arrival. Each one is graded Critical through Info and tracked from raised to resolved in one queue, so nothing sits in a channel no one is watching. Sending each incident to the person who owns it, by text or email, is on the roadmap.
AI, used as a multiplier: Every incident keeps a full timeline, from raised to resolved. Escalation rules that decide what earns a phone call and what waits for a morning digest are on the roadmap.
What it takes off your plate
Finding out at check-in, and the group text where the real problems scroll past.
Representative Escalations & Alerts view.
Morning Briefing
Your day in 90 seconds, before your first coffee.
On the roadmap: the overnight activity — late check-ins, maintenance flags, guest threads, rate moves, and open exceptions — gathered into one plain-English summary that is waiting for you each morning. No dashboard-diving to piece it together yourself.
What it takes off your plate
The morning ritual of opening five tabs to figure out what happened overnight and what needs attention today.
Representative Morning Briefing view.
Alliance Network
Cross-host intelligence — privacy-safe, opt-in.
Tap a shared, HMAC-hashed signal pool so a guest who damaged another member’s property doesn’t become your problem next. No PII is shared — just the risk signal — and it’s entirely opt-in.
What it takes off your plate
Being the next host a known bad actor books, with no warning.
Representative Alliance Network view.
Meet the Squad
Fifteen modules is a lot to read. Book 30 minutes and we’ll walk you through the ones that matter for your portfolio.
What you’re standing on
The honest part. Four commitments built into how STR Squad works — so you know exactly what you’re standing on before you commit a single property.
Your stack stays
Keep every PMS and revenue tool you already run — Streamline, Track, Guesty, PriceLabs, Beyond. STR Squad sits on top: calendar-link sync that works with any PMS, and deeper connections built one PMS at a time, with you as a design partner. Turning it on is a connection, not a migration.
Glass-box AI
Every agent proposal shows its reasoning, and you approve what matters before it runs. A readable trail of every agent action, kept for you to review, is on the roadmap.
Pricing sized to your portfolio
Solo is one monthly price for one property. From Portfolio up, each level is a monthly base plus a per-property rate that gets lower as you grow. Every rate is published, so the invoice stays predictable.
Your data, portable — always
Your data stays yours. A full copy of your company’s data can be exported as one file, and self-serve export screens are on the roadmap. We earn the next month by doing the work.
Take a tour of the command center
We’ll walk you through the system and introduce you to The Squad.