One command center · solo host to multi-PMC portfolio
Every module in your portfolio, on one screen
Walk through what’s actually inside STR Squad — the cross-portfolio command center, guest messaging, pricing and calendar, finance, benchmarking, alliance intelligence, reviews, upsells, fraud and protection, and marketing. AI agents that don’t just report — they do the work, on top of the stack you already run.
Command Center
Every property and every management company in one view.
Revenue, occupancy, RevPAR, open alerts, and agent actions roll up across the whole portfolio — then drill into any single company or property. One picture of the operation, whether that’s four cabins or a multi-PMC holdco on a dozen different systems.
What it replaces
Replaces logging into each property manager’s account one at a time and stitching the numbers together by hand.
Representative Command Center view.
Guest Messaging
Every guest thread answered — in your voice, around the clock.
Messages from every channel land in one inbox next to the booking they belong to. The agent drafts a reply from the property’s own knowledge base and house rules, acts on the routine asks, and logs the thread — so a 1pm-checkout request is handled before you’ve finished your coffee.
AI, used as a multiplier: STR Squad drafts every reply in your voice and auto-sends only the routine messages you’ve marked as trusted, with every action logged. You approve what matters; nothing fires silently.
What it replaces
Replaces the Airbnb inbox, the Vrbo inbox, the Booking.com inbox, and the saved-replies doc you copy-paste from.
Representative Guest Messaging view.
Pricing
Your PriceLabs and Beyond rates, in context — no rip-and-replace.
Nightly rates from the revenue tools you already run sit on the same screen as your calendar and occupancy. When a rate looks out of step with the dates around it, you see it in context across every property — and STR Squad syncs the change back.
What it replaces
Replaces the standalone pricing dashboard you open in its own tab because nothing else reads it.
Representative Pricing view.
Upsell Engine
Earn more per stay — early check-in, supplies, experiences.
Offer early check-in, late checkout, a stocked-fridge add-on, or a local experience at the moment a guest is most likely to say yes. Each accepted upsell lifts revenue on a booking you already won — no new acquisition cost.
What it replaces
Replaces leaving money on the table because there was never a clean way to offer the extras.
Representative Upsell Engine view.
Calendar Sync
Every channel’s bookings on one calendar — no double-books.
Airbnb, Vrbo, and Booking.com reservations land on a single calendar through Channex and iCal. Tonight’s check-ins, tomorrow’s turnovers, and next month’s gaps read off one screen — so a double-booking can’t hide in a feed you forgot to refresh.
What it replaces
Replaces 2–3 separate channel calendars and the iCal feeds you manually re-sync and pray are current.
Representative Calendar Sync view.
Maid Triage
Turnover tasks that build themselves from the calendar.
A booking lands, the turnover task creates itself. A cancellation hits, the tasks rebalance. Cleaners see the updated list on their phone — no re-pasting, no “did you get my text?” The schedule follows the calendar instead of living in a doc you maintain by hand.
What it replaces
Replaces the cleaner Google Sheet you email back and forth and re-paste every time a booking changes.
Representative Maid Triage view.
Maintenance
Repairs tracked against the property they belong to.
Log a broken dishwasher or a flagged smoke detector against the right unit and it lives on the same command center as bookings and turnovers. Open issues surface before the next check-in instead of resurfacing as a one-star review.
What it replaces
Replaces the notes app, the texts to your handyman, and the “I’ll remember that” that you didn’t.
Representative Maintenance view.
Marketing & Listings
Listing audits, copy variants, and SEO — generated, not guessed.
The agent audits each listing, drafts higher-converting copy variants, and flags the photo and SEO gaps dragging down placement. Stronger listings, without the freelance copywriter and the weekend rewrite.
What it replaces
Replaces the half-finished listing rewrite that’s been on your to-do list for a year.
Representative Marketing & Listings view.
Competitive Benchmark
Where you stand against your real comp set — with rate moves.
See RevPAR, occupancy, and rate positioning against the actual competitive set in each market, not a national average. The agent surfaces where you’re leaving money on the table and proposes the rate move to close the gap.
What it replaces
Replaces guessing whether your market is soft or your listing is.
Representative Competitive Benchmark view.
Review Management
Reviews across every channel, in one place to read and answer.
Reviews from every platform collect on one screen so you can spot a pattern — the recurring parking complaint, the praise for the coffee setup — and the agent drafts a response before it costs you the next booking.
What it replaces
Replaces hopping between each channel’s review tab to find out what guests are actually saying.
Representative Review Management view.
Fraud & Risk
Risky bookings scored the moment they arrive — with the reasoning.
Every reservation is screened for mismatched identity, chargeback signals, and party-house risk. The agent shows you exactly why a booking was flagged and recommends an action — you approve it, or let trusted rules run. No more finding out at check-in.
What it replaces
Replaces gut-feel guest screening and the chargeback you only noticed on the statement.
Representative Fraud & Risk view.
Protection Dome
Chargebacks, fake reviews, and threats — caught across the portfolio.
A standing layer of agents watches bookings and reviews for the patterns that quietly cost money: fraudulent chargebacks, retaliatory or fake reviews, and coordinated abuse. It assembles the defense packet and surfaces the threat before it lands.
What it replaces
Replaces eating the loss because nobody had time to fight the chargeback or flag the fake review.
Representative Protection Dome view.
Finance
Revenue, payouts, and owner statements — read straight off bookings.
Revenue, payouts, processing leakage, and per-property performance roll up from the same reservations driving your calendar, so the numbers match what actually happened. Owner statements generate themselves instead of being stitched together from each channel’s export.
What it replaces
Replaces the monthly statement spreadsheets you rebuild by hand from each channel’s payout report.
Representative Finance view.
Morning Briefing
Your day in 90 seconds, before your first coffee.
Every morning the briefing agent pulls the overnight activity — late check-ins, maintenance flags, guest threads, rate moves, and open exceptions — into one plain-English summary. No dashboard-diving to piece it together yourself; the operation hands you a status report.
What it replaces
Replaces the morning ritual of opening five tabs to figure out what happened overnight and what needs attention today.
Representative Morning Briefing view.
Alliance Network
Cross-host intelligence — privacy-safe, opt-in.
Tap a shared, HMAC-hashed signal pool so a guest who damaged another member’s property doesn’t become your problem next. No PII is shared — just the risk signal — and it’s entirely opt-in.
What it replaces
Replaces being the next host a known bad actor books, with no warning.
Representative Alliance Network view.
Meet the Squad
Fifteen modules is a lot to read. Book 30 minutes and we’ll walk you through the ones that matter for your portfolio.
What you WON’T find in STR Squad
The honest part. Here’s what we deliberately refuse to do — so you know exactly what you’re standing on before you commit a single property.
No rip-and-replace
Keep every PMS and revenue tool you already run — Streamline, Track, Guesty, PriceLabs, Beyond. STR Squad sits on top and reads from them. There is no migration project.
No black-box AI
Every agent action shows its reasoning and lands in an audit log. You approve what matters and set what’s allowed to run on its own. Nothing fires silently.
No per-listing toll
Pricing is by portfolio, not a fee per door that punishes you for growing. The product scales with you instead of taxing the scale.
No lock-in
Your data stays yours and stays exportable. We earn the next month by doing the work — not by trapping the operation inside our walls.
See the whole command center, live
We’ll walk you through every module on real sample data, then show you what it looks like pointed at your own portfolio.