Growth shouldn’t be a migration
The tool-graduation treadmill is so normal in this industry that most operators budget for it: every size band has its own software, so every growth milestone comes bundled with a switching project. The calendar exports. The message history doesn’t. The cleaner finally learned the old checklist app. Your first owner client asks why March looks different from February, and the honest answer is “we changed systems in March.”
STR Squad sits outside that treadmill because it isn’t the system of record — it’s the layer that works on top of the tools you already run. Your PMS, your pricing tool, and your channels stay exactly where they are (that argument has its own post). What the layer adds is the connective work between them: the routing, the watching, the drafting, the assembling. We add. We don’t replace.
That’s what makes one engine possible at every size. A migration has a size; a connection doesn’t.
The four stops
The home page compresses this story into a grid (“One platform, every scale”). Here’s the longer version.
The first door (1)
You, hosting. The engine handles the 2 a.m. messages — every channel’s guest thread in one inbox with replies drafted in your voice, pricing and calendar operated for you, turnover tasks building themselves from bookings. The part most people don’t expect: the full crew is there on day one. Solo doesn’t get a starter subset of the product — it gets the same 42 specialist AI agents on 12 teams that the biggest portfolios run. Capacity was never the thing you were supposed to earn by growing.
The portfolio (2–10)
Your places — or your first owner clients. This is where cross-property work appears: task routing that knows which cleaner covers which property, dynamic pricing that reads the whole portfolio instead of one listing at a time, and — as you approach ten doors — per-property revenue analytics, because “how are we doing?” quietly became “which property is carrying which?”
The operation (11–100+)
A team, your tech stack, standards that hold at scale. The entry motion changes here — see the table below — because portfolios past ten doors have real stacks with real seams, and mapping them is worth doing before anything gets connected. More connected systems come included, and a white-glove setup engagement does that mapping with you.
Enterprise & multi-PMC groups (1,000s)
Many managers, many brands, one engine. Roll-ups, franchises, and groups whose member PMCs each picked a different PMS get one command center across all of it — CFO, COO, and Strategist views with consolidated reporting — while every member keeps its own stack and identity. On the record and worth repeating exactly: read-only roll-up today; live two-way connectors on the roadmap.
The ladder, level by level
Every number here is the published card — the same one on the plans page.
| Level | Doors | Price | How you start | What’s new at this level |
|---|---|---|---|---|
| Solo | 1 | $149/mo | Self-serve · 14-day free trial | 4 connected systems, AI guest messaging on every channel, pricing + calendar operated for you, monthly owner report, white-glove onboarding |
| Portfolio | 2–5 | $199/mo | Self-serve · 14-day free trial | 5 connected systems, cross-property task routing, dynamic pricing across the portfolio |
| Host Pro | 6–10 | $299/mo | Self-serve · 14-day free trial | Per-property revenue analytics, AI-workforce orchestrator, bulk cleaner and vendor scheduling |
| Operator | 11–25 | $399/mo | Demo-led · white-glove portfolio mapping | 6 connected systems, setup engagement (fee waived on annual prepay) |
| Agency | 26–50 | $499/mo | Demo-led · white-glove portfolio mapping | 8 connected systems |
| Fleet | 51–100 | $599/mo | Demo-led · white-glove portfolio mapping | 10 connected systems |
| Enterprise | 100+ | Quoted | Scoped with you on a call | One command center across every brand and PMS — consolidated CFO, COO, and Strategist views |
| Platform Partners | Groups & travel tech | Pricing on request | Partner conversation | Run the engine across your whole group, or ship it white-label under your own brand |
Three footnotes that apply everywhere: additional connected systems are $49/mo each at every level, counted per account rather than per property. Annual billing is two months free at every level. And on Operator and above, annual prepay waives the one-time setup fee.
What never changes
- Same engine. The levels are control surfaces, not different products. What you learn running one cabin is what you run at four hundred doors — nothing to re-learn, no “pro version” waiting to reshuffle your screens the month you grow.
- Same crew. 42 specialist AI agents on 12 teams, at every level. What grows with your portfolio is the surface they’re connected to — more systems, more properties, more brands — never the roster itself.
- One flat monthly price that holds. Never per unit, at any level. Add a door inside your band and the invoice doesn’t move. Cross a boundary and you step to the next published number — and crossing a level never reprices you mid-term. The structure is the point: growth makes the price predictable.
- Nothing to migrate — ever. Turning STR Squad on is a connection, not a migration: your PMS stays the book of record at every level. And the door stays open on the way out too — your data is exportable any day you want it (CSV, JSON, open API; the openness table on the plans page spells it out). A layer you can leave is a layer you can trust.
What actually changes: the four dials
- The entry motion. Through ten doors it’s self-serve with a 14-day free trial — connect a channel and the calendar populates the same day. From eleven to one hundred it’s demo-led: we map your portfolio and stack white-glove before anything connects. Past one hundred, we scope the build with you on a call.
- The connected surface. Four systems included at Solo, climbing to ten at Fleet — your channels, PMS, pricing tool, locks, cleaning platform — with any additional system $49/mo. The engine is the same; what grows is how much of your operation it can see.
- The view. A monthly owner report at one door. Per-property revenue analytics as the portfolio grows. Consolidated CFO, COO, and Strategist views when there are brands and boards involved. Same signals underneath — rolled up to whoever has to answer for them.
- The control mode. This one is a choice at every level, not a feature of the big ones: Approve-first or Auto-pilot, you decide. Every agent action shows its reasoning and lands in an audit log. Most teams run the same arc regardless of size — Approve-first while trust builds, then Auto-pilot one workflow at a time. The dial that changes isn’t what you’re allowed to delegate; it’s how much you’ve chosen to.
The two crossings people ask about
Ten to eleven. The move from Host Pro to Operator swaps self-serve entry for a demo — not as a gate for gating’s sake, but because eleven-plus-door operations have team structure and stack seams worth mapping before connection day. The flat-price track continues uninterrupted: $399/mo, published, with the setup engagement waived on annual prepay.
Past one hundred. Enterprise is quoted because at that size the work is genuinely bespoke — which brands, which PMSs, which views, in what order. What isn’t bespoke is the architecture: member PMCs keep their own systems, the group gets one engine over all of it, and the roll-up starts read-only (live two-way connectors on the roadmap). Groups and travel-tech vendors have their own front door now.
Frequently asked questions
Does the price really stay flat as I add properties?
Yes — inside a level. STR Squad is one flat monthly price per portfolio band, never per unit. Adding a property inside your band doesn’t change the invoice; crossing a boundary steps you to the next published level, and crossing a level never reprices you mid-term.
Do I have to leave my PMS to use STR Squad?
No — at any level. STR Squad is built to sit on top of your PMS, which stays your system of record. At enterprise scale the same is true across many PMSs at once: read-only roll-up today, with live two-way connectors on the roadmap.
What changes when I cross from 10 to 11 properties?
Mostly the entry motion. Operator (11–25 units, $399/mo) starts with a guided demo and white-glove portfolio mapping instead of self-serve signup. The price stays flat and published, more connected systems come included, and annual prepay waives the one-time setup fee.
Is the AI different at bigger levels?
No — the same 42 specialist agents on 12 teams run at every level, from Solo up. What differs by level is the connected surface and the reporting views. Control mode is your call everywhere: Approve-first or Auto-pilot, with every action showing its reasoning in an audit log.
We run multiple brands on different PMSs — which level is that?
That’s the Enterprise Operational Layer: one command center with consolidated CFO, COO, and Strategist views while every brand keeps its own PMS and identity. Pricing is quoted around your operation. PMS and software vendors who want the engine under their own brand license it white-label — both conversations start on the partners page.
Find your level
Under ten doors: pick your level and start the 14-day trial on the plans page. Past ten: book the demo and we’ll map the portfolio together. Groups and vendors: start at the partners page.